Image and Video Guidelines
Each social networks has specific requirements for image and video. It is important to review the requirements before posting.
Premium, Business, or Enterprise Plan required for posting videos.
When posting to the /post endpoint, it is important to note the following requirements.
Files have an accepted file ending type (extension), such as jpg, jpeg, png, webp, gif, mp4, mov, or avi, with content-types such as image/jpeg or video/mp4.
Please see below for details on each network.
Max images accepted per platform in a single post:
Twitter: 4 images
LinkedIn: 5 images
Instagram: 1 image
Telegram: 1 image
Facebook: 10 images for both a regular and carousel post.
Reddit does not yet support images.
Only one video is allowed per post for Twitter, Facebook, LinkedIn, Instagram, YouTube, and Telegram. Reddit does not yet support videos.
Please be sure your video URL ends in an accepted video extension such as .mp4 or .mov, depending upon the network.
For example,
Accepted: https://mysite.com/video.mp4
Not Accepted: https://mysite.com/video.mp4?code=30s93
When posting, be sure the content-type is set appropriately, e.g. image/png, image/jpg, or image/jpeg.
When posting your own media URL, the link must be secure by using SSL and starting with https://
Max image size: 10 MB
Supported formats: JPG and PNG.
Recommended upload size of 1,200 x 630 pixels.
Appears in feed at a max width of 470 pixels and will scale to a max of 1:1.
Appears on page at a max width of 504 pixels and will scale to a max of 1:1.
Max video size: 10 GB.
Supported formats: MP4, MOV, and AVI.
Duration max: 4 hours.
Recommended video dimensions is 1280 x 720 for landscape and portrait.
Landscape aspect ratio is 16:9.
Portrait aspect ratio is 9:16.
Video max frames 30fps.
Image size: Between 10 KB and 5 MB.
Supported formats: JPG and PNG.
Recommended dimensions: 720px x 720px.
Minimum dimensions: 250px x 250px.
Max video size: 75 MB.
Duration Max: Up to 30 seconds long.
Resolution: 720p or higher.
Max image size: 8 MB
Supported formats: JPG and PNG.
Only 25 Instagram posts are allowed over a 24 hour period.
Multi-image posts are not supported.
Aspect ratio: Must be within a 4:5 to 1.91:1 range
Minimum width: 320
Maximum width: 1440
Max video size: 100 MB
Supported formats: MP4 and MOV.
Duration max: 60 seconds
Duration min: 3 seconds.
Picture size:
Maximum columns (horizontal pixels): 1920
Minimum aspect ratio [cols / rows]: 4 / 5
Maximum aspect ratio [cols / rows]: 16 / 9
Video max frames 60fps.
Video bitrate: VBR, 5Mbps maximum
Audio bitrate: 128kbps
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
Frame rate: 23-60 FPS.
IGTV objects are not supported.
Max image size: 5 MB
Supported formats: JPG, GIF, and PNG.
Recommended size for images or links: 1200 x 627 px.
Images must have less than 3,6152,320 pixels.
Max video size: 10 GB
Supported formats: ASF, AVI, FLV, MOV, MPEG-1, MPEG-4, MP4, MKV, and WebM.
Duration max: 10 minutes.
Duration min: 3 seconds.
Aspect ratio must be between 1:2.4 and 2.4:1.
Videos are only allowed to be posted to Company Pages and not Personal Pages.
Max image size: 10 MB.
Width and height must not exceed 10,000.
Width and height ratio must be at most 20.
Post text length max 1,024 characters. Will be truncated if exceeding 1,024.
Max image size: 50 MB.
Post text length max 1,024 characters. Will be truncated if exceeding 1,024.
Max image size: 5 MB
Supported formats: JPG, PNG, GIFm and WEBP.
Image dimensions must be >= 4x4 and <= 8192x8192 px.
Recommended Tweet sharing a single image: 1200 x 675 px.
Recommended Tweet sharing two images: 700 x 800 px each image.
Recommended Tweet sharing three images:
Left image: 700 x 800 px.
Right images: 1200 x 686 px.
Tweet sharing four images: 1200 x 600 px each image.
Recommended aspect ratio is 16:9.
Video
Max video size 512 MB
Supported formats: MP4 and MOV.
Maximum video resolution: 1280x1024 px.
Recommended Video Codec: H264 High Profile.
Recommended Video Resolution:
landscape 1280x720 px.
portrait 720x1280 px.
square 720x720 px.
Frame rate must be 60 FPS or less.
Duration must be between 0.5 seconds and 140 seconds.
Aspect ratio must be between 1:3 and 3:1.
Must have 1:1 pixel aspect ratio.
Audio must be mono or stereo, not 5.1 or greater.
Some video software creates MP4 files that are not compatible with Twitter. For example, Camtasia versions older than 2019.0.9 create MP4 files that Twitter rejects. Please check your video software for compatibility.
Max video size: 128 GB.
Supported formats: MP4 and MOV.
The standard aspect ratio for YouTube on a computer is 16:9. When uploading other aspect ratios such as vertical or square, the player automatically adapts itself to the size of the video. This setting gives the best viewing experience based on the aspect ratio and device.
Recommended format MP4 with H.264 video codec and AAC audio codec. Results in a high-quality video with a smaller file size.
The standard video’s frame rate frequency is: 24, 25, 30, 48, 50, 60 frames a second. YouTube also accepts other frequencies.
